Quality inside.
- 25% concentrate eau de parfum.
- Body care with niacinamide, ceramides and targeted actives.
- Fragrance developed for a lasting scent experience.
WELCOME TO JAADU GHAR
Make the everyday
extraordinary.
Building an elevated daily-use scent, bath & body care brand for the global Indian.
Premium Experiences at Value-First Prices
₹1.5 Cr angel round ₹30 Cr post-money · ~5% equity
AN INDIAN HOUSE OF SENSORIAL RITUALSScent. Science. Culture.
FIRST 30 DAYS
₹1.2 lakhNet sales · ₹1,171 AOV
ATTENTION, EARLY ON
130,734Instagram views since launch
OUR 36-MONTH TARGET
₹100 CrAnnual revenue run rate
OUR RIGHT TO WIN
See the products ↗Sophistication.
Without the luxury tax.
Long-lasting scent. Active-led body care. Bottles worth keeping. Gift-ready design. Premium quality priced for everyday use.
Explore the details · Swipe across ← →
Care in every detail.
- Hand-printed, gold-foiled bottles.
- Fine-mist atomisers and considered formats.
- UV-finished, gift-ready presentation.
A considered price.
- Full-size perfume: ₹2,499 / 50ml.
- Daily body care: ₹599–₹699 / 250ml.
- Three-scent Magic Box: ₹2,399.
The investment thesis
Perfume builds desire. Body care builds frequency. Gifting introduces the next customer.
THE COLLECTION
PRODUCTS WITH A PURPOSE
Several ways in.
One house to return to.
Discover through scent.
Return through ritual.
Share through gifting.
MRP · INR
Showing all 7 products.
Explore all products · Swipe across ← →
THE COMMERCIAL LOGIC
Entry & commitment17ml & 50ml perfumes
Self care ritualBody wash & lotion
Discovery & giftingThe Magic Box & 50ml perfumes
THE MARKET / WHY NOW
PREMIUMISATION CREATES ROOM
A crowded shelf.
A growing opportunity.
Customers are trading up. Our entry points span ₹599 body care to ₹2,499 perfume—with discovery and gifting in between. A growing category creates room for a distinctive house across daily rituals.
INDIA PERFUME MARKET
2024
2030
9.6% projected CAGR.
Premium is the fastest-growing segment in this forecast.
Mass-premium fragrance
DSG’s estimate of the Indian segment; 42% of sales online.
DSG Consumer Partners ↗Body lotion growth
India’s category forecast for 2026–2035, extending the opportunity into daily rituals.
Expert Market Research ↗Body wash & lotion
Everyday care and replenishment
17ml perfume
Your scent, in a smaller format
50ml perfume
A favourite to keep or give
3 × 17ml Magic Box
Explore the fragrance collection
THE ₹100 CRORE AMBITION
MONTH 36 / ANNUALISED REVENUE TARGET
A beautiful brand.
A business built to scale.
₹100 Cr
Annual revenue run rate at month 36.
Equivalent to approximately ₹8.33 Cr monthly revenue.
Win with fragrance.
Build demand around hero scents, travel formats and discovery gifting.
Build the daily ritual.
Grow the basket and earn repeat purchases through bath and body care.
Take the house further.
Add proven channels, corporate gifting and hospitality as demand develops.
What does ₹100 Cr look like in monthly orders? +
Illustrative volume requirements at different net revenue per order levels, after discounts and tax. These are scenarios, not current AOV or a sales forecast.
| Net revenue / order | Orders / month |
|---|---|
| ₹1,000 | ~83,333 |
| ₹1,500 | ~55,556 |
| ₹2,000 | ~41,667 |
Monthly revenue × 12 = annualised run rate. Achieving this requires repeatable acquisition, retention and fulfilment at scale.
THE RESPONSE / SINCE LAUNCH
Instagram ↗People are
paying attention.
Early Instagram discovery is reaching beyond our followers. Reels lead the response.
FIRST 30 DAYS / SALES
₹1.2 lakhNet sales
AVERAGE ORDER VALUE
₹1,171Early customer spend per order
Reels do the heavy lifting.
4.2K reel interactions · Top reel: 19K views
A DISCERNING AUDIENCE WITH PURCHASING POWER
Our target customer values quality, design and the daily experience.
76.3% of our Instagram audience is aged 25–44
58.1% women · 41.9% men
25–34: 40.0% · 35–44: 36.3%
View Instagram insights
LOVE NOTES / CUSTOMERS & CREATORS
TAP ANY STORY TO READThe magic,
in their words.
“Perfect for travel & in my little bag for a refresh at a party.”@naiyya
“These magical fragrances and these beautiful bottles.”@areesz
“The products are lovely, but the warmth behind the brand is even lovelier.”@janviwonderzzz
Launch love, product experiences and gifted creator stories.
PERFUME / DESIGNED DOWN TO THE LAST DETAIL
More in
every detail.
Concentrate.
Eau de parfum. Long-lasting. Unisex.
A finer mist.
Fine-mist atomiser. A considered spray experience.
Hand-done
gold foiling.
Toughened glass. A bottle with presence.
Travel friendly.
17ml of possibility.
BATH & BODY / ₹599–₹699
Daily care.
Extraordinary feel.
Exfoliate. Hydrate. Brighten.
Active-led formulas with scents you want to stay in.
TOTTLE BOTTLESTANDS ON ITS HEADSQUEEZE READYMATTE FINISH. BETTER GRIP.
Explore body care ↗
THE MAGIC BOX / DISCOVERY & GIFTING
Three scents.
All your sides.
Inside Out. Right Left. Upside Down.
Three 17ml perfumes, ready to travel, explore and give.
₹2,3993 × 17ml · Gift ready
- Hand-done gold foiling.
- Magnetic, UV-embossed presentation.
- A complete fragrance wardrobe in one box.
THE HOUSE
THE MAGIC IN ORDINARY THINGS
A little less ordinary.
A lot more Jaadu.
An Indian house of sensorial rituals. Art, scent and design turn everyday routines into something people look forward to. Bombay Art Deco chequers, Indian gold and Escher-inspired geometry give the house its visual signature.
Character you recognise.
- Unexpected pairings. Playful names.
- One visual language, from bottle to story.
- Art, music and collaborations beyond the bottle.
Craft you can hold.
- Hand-printed, gold-foiled bottles.
- Fine-mist atomisers.
- Gift-ready packaging, made to feel special.
Rituals you return to.
- Perfume for personal expression.
- Body care for everyday pleasure.
- Gifting that introduces someone new.
THE GROWTH PLAN
DESIRE → DISCOVERY → REPEAT
Make it desirable.
Make it a habit.
Put the product in people’s hands. Give them a story worth sharing. Turn first discovery into a daily ritual.
Explore the details · Swipe across ← →
Content & culture.
- Product films, creator stories and entertaining editorial content.
- Events, experiences, pop-ups and collaborations with artists, musicians and creative communities.
- Paid media to scale the stories and products that convert.
D2C first.
- FY27 plan: perfumes 100% D2C.
- Body care: 70% D2C / 30% marketplace.
- Gifting and travel formats create distinct entry points.
More reasons to return.
- Daily-use body care alongside fragrance.
- Cross-category discovery and gifting occasions.
- Personal recommendations, thoughtful service and replenishment reminders.
THE 10-YEAR AMBITION
Explore the 10-year ambition · Swipe across ← →
Build the foundations.
- Build foundational moats across the full ritual category.
- Extend into home, gifting, travel and physical experiences.
Expand the reach.
- Expand channels and develop specialised use cases.
- Build export and hospitality opportunities: hotels, restaurants and cafés.
Scale the house.
- Enter new markets through core hero products and categories.
- Keep reinventing, deliberately.
- Long-term aspiration: an IPO.
THE BUSINESS / BUILT TO EXECUTE
DELHI, INDIA
Behind the magic,
the work is real.
OFFICE CUM WAREHOUSING FACILITY IN DELHI
One operating base for the team, inventory, order preparation and dispatch.
79.2–84.8%
Product gross margins · before channel & fulfilment
20–30 days
Stated replenishment window, subject to MOQ
Delhi / NCR
Current manufacturing base
The next operating priorities.
Demand-led replenishment · Reliable dispatch · Quality control · Customer delight · Disciplined inventory planning
THE FOUNDER / WHY THIS TEAM
CREATIVE CONVICTION. OPERATING EXPERIENCE.
Samriddh
Dasgupta.
Founder, Jaadu Ghar
Two decades across Indian consumer businesses. Bringing brand, product, community and commercial thinking together in one house.
₹45 lakh
Meet Samriddh on LinkedIn ↗Founder capital contributed.
No founder salary drawn to date.
Chief Business Officer
Built business systems, developed teams and a creative marketing engine, with a focus on channels, distribution, quality and customer experience.
Chief Marketing Officer
Brand, community and customer experience.
VP, Marketing & New Brands
Grooming, product storytelling and new-brand development.
EXPERIENCE ACROSS CONSUMER BRANDS & BUSINESSES
Also: Akiva · Aakash Digital · ABM Communication
Team
Alwiya Siddiqui · Customer delight, product & marketing
Jai Gairola · Founder’s Office
Vicky Singh · Ops & SCM
Specialist support
Amit Kalra · Fractional CFO
Anjali Dawar · Corporate legal
Missing Pieces
Financial Control · Content
Digital Media · Events & Experiences
NPD
THE PRECEDENTS / GLOBAL & INDIAN
AMBITION WITH REFERENCE POINTS
Great houses begin
with a distinct point of view.
Our ambition draws on different strengths: artistic identity, scent-led rituals, premium body care and an Indian business that has already travelled from hospitality to homes.
Explore the inspirations · Swipe across ← →
ART & WORLD-BUILDING
Diptyque
1961 → an enduring house- Three artists built a distinctive creative world.
- Scented candles followed in 1963.
- Our inspiration: a recognisable universe beyond a single product.
EVERYDAY FRAGRANCE AT SCALE
Bath & Body Works
$7.291B FY2025 net sales- Fragrance spans body, home and gifting.
- Multiple rituals create multiple purchase occasions.
- Our inspiration: broad relevance and a habit of return.
PREMIUM BODY CARE
Salt & Stone
$165M+ revenue in 2025- Signature scents meet functional formulations.
- 40% of sales through D2C, according to Advent.
- Our inspiration: make daily body care desirable.
CRAFT & STRATEGIC VALUE
Le Labo
Acquired by Estée Lauder · 2014- A distinctive sensory and experiential identity.
- Craft makes the encounter memorable.
- Our inspiration: build a house with lasting brand value.
THE INDIAN PRECEDENT
Kimirica
From hotel rooms to homes.- Strong distribution. A substantial B2B play. Kimirica reports reaching 10,000+ luxury hotels and airlines worldwide, alongside retail and digital consumers.
- Premiumisation across the olfactory experience. Its journey shows how an Indian brand can bring a specialised, branded experience to bath, body, scent and gifting.
- Our competitive view: the culture-first space is still open. Kimirica’s strength is hospitality, distribution and premium self-care. We see a distinct opportunity for a new-age, modern, aspirational house built around culture, creative communities and self-expression. That is Jaadu Ghar’s wedge.
THE FIRST CHEQUE
THE NEXT CHAPTER STARTS HERE
First, the spark.
Then, the scale.
- Build D2C demand and gifting.
- Strengthen the team and operations.
- Earn the operating proof for our next round.
Find repeatable acquisition.
Test hero products, creative and channels against paid orders and acquisition cost.
Prove the next purchase.
Measure repeat cohorts, cross-category buying and revenue per customer.
Build seed-ready operations.
Strengthen inventory, fulfilment, reporting and the core team.
RAISING NOW
₹1.5 CrAngel round
Traction & capability
PLANNED IN 4–5 MONTHS
₹5 CrSeed round
YOUR FIRST CHEQUE
Choose your investment.
See your share.
₹1.5 Cr round · ₹30 Cr post-money valuation
0.1667%
Illustrative ownership after this angel round
3.33% of the ₹1.5 Cr raiseInvestment ÷ ₹30 Cr post-money.
Before dilution from future rounds; final allotment follows agreed terms.
₹30 Cr post-money valuation ◆ Approx. 5% dilution
Speak with Samriddh