WELCOME TO JAADU GHAR
Make the everyday
extraordinary.
An Indian house of scent, bath & body care for the global Indian.
₹1.5 Cr angel round
AN INDIAN HOUSE OF SENSORIAL RITUALSScent. Science. Culture.
LAUNCHED 14 AUGUST 2026 · BOOTSTRAPPED
Launched. Loved.
Building momentum.
CUSTOMERS & CREATORS
The love
we are getting.
Tap a story to read.
More customer stories
THE COLLECTION
PRODUCTS WITH A PURPOSE
THE HOUSE / SCENT. SCIENCE. CULTURE.
An Indian house.
A little less ordinary.
Expressive fragrance and active-led body care for the global Indian.
Distinctive design, elevated daily rituals and value-first prices.
MRP · INR
Showing all 7 products.
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Explore the collection
THE ₹100 CRORE+ AMBITION
MONTH 36 / ANNUALISED REVENUE TARGET
Our path
to scale.
India’s perfume market: ₹22,600 Cr in 2024 → ₹39,160 Cr by 2030. Grand View Research ↗INR at ₹96/US$
Win with fragrance.
Creator content, events and paid media turn fragrance discovery into D2C sales.
Build the daily ritual.
Body care, gifting and replenishment create reasons to return.
Take the house further.
Expand proven channels, corporate gifting and hospitality.
Month 1 begins with angel funding. All figures below are revenue targets.
Swipe to explore the full trajectory →
| Revenue milestone | Month 5 Angel phase | Month 12 Year 1 | Month 24 Year 2 | Month 36 Year 3 |
|---|---|---|---|---|
| Annual net revenue | — | ₹4.31 Cr | ₹31.38 Cr | ₹86.82 Cr |
| Monthly exit revenue | ₹30L | ₹1.08 Cr | ₹4.28 Cr | ₹10.34 Cr |
| Annualised exit run rate | ₹3.60 Cr | ₹12.91 Cr | ₹51.41 Cr | ₹124.09 Cr |
Annual net revenue covers each 12-month period from angel funding. Annualised exit run rate is the milestone month’s revenue × 12.
THE FIRST CHEQUE
₹1.5 Cr.
Five months.
₹30 Cr post-money · Approx. 5% dilution
Target: ₹30L monthly revenue by month 5.
Next: planned ₹5 Cr seed round at ₹30 Cr post-money.
Speak with Samriddh ↗FIVE-MONTH CAPITAL ALLOCATION
Marketing & content · offline + online73.33%
Team10%
New product development6.67%
Operations + business expenses6.67%
Miscellaneous3.33%
₹1,171 AOV · ~8% logistics · ~7% blended discount
79.2–84.8% product gross margin
At stated pricing, before channel & fulfilment costs.
THE PEOPLE & THE OPERATING BASE
Samriddh
Dasgupta.
Two decades building Indian consumer brands.
Arata · Chief Business Officer
Heads Up For Tails · Chief Marketing Officer
Bombay Shaving Company · VP, Marketing & New Brands
Alwiya Siddiqui · Customer delight & marketing
Jai Gairola · Founder’s Office
Vicky Singh · Operations & SCM
Specialist support: Amit Kalra · Fractional CFO
Anjali Dawar · Corporate legal
Team, inventory and fulfilment under one roof.
