WELCOME TO JAADU GHAR

Make the everyday
extraordinary.

Building an elevated daily-use scent, bath & body care brand for the global Indian.

Premium Experiences at Value-First Prices

Step inside Jaadu Ghar ↓

₹1.5 Cr angel round ₹30 Cr post-money · ~5% equity

Jaadu Ghar perfume in a vibrant pink and gold HKV evening portrait

AN INDIAN HOUSE OF SENSORIAL RITUALSScent. Science. Culture.

FIRST 30 DAYS

₹1.2 lakh

Net sales · ₹1,171 AOV

ATTENTION, EARLY ON

130,734

Instagram views since launch

OUR 36-MONTH TARGET

₹100 Cr

Annual revenue run rate

THE LONG-TERM AMBITION

An Indian house.
A global ambition.

Build a distinctive house of scent, daily care and gifting — with a path from first purchase to everyday ritual.

YEARS 0–3 · BUILD

₹100 Cr

Target annual revenue run rate by month 36. Build demand, repeat purchase and the foundations to scale.

YEARS 3–7 · EXPAND

Beyond the home.

Broaden channels, gifting and hospitality. Develop export opportunities.

YEARS 7–10 · SCALE

A global Indian house.

Enter new markets through hero products. Long-term aspiration: an IPO.

OUR RIGHT TO WIN

See the products ↗

Sophistication.
Without the luxury tax.

Long-lasting scent. Active-led body care. Bottles worth keeping. Gift-ready design. Premium quality priced for everyday use.

Explore the details · Swipe across ← →

01 / FORMULATION

Quality inside.

25% concentrate eau de parfum.
Body Care with outcome focussed actives and olfactory elevation.
Fragrance developed for a lasting scent experience.

02 / EXPERIENCE

Care in every detail.

Hand-printed, gold-foiled bottles.
Fine-mist atomisers and considered formats.
UV-finished, gift-ready presentation.

03 / VALUE

A considered price.

Full-size perfume: ₹2,499 / 50ml.
Daily body care: ₹599–₹699 / 250ml.
Three-scent Magic Box: ₹2,399.

The investment thesis

Perfume builds desire. Body care builds frequency. Gifting introduces the next customer.

THE HOUSE / SCENT. SCIENCE. CULTURE.

Hide Seek body lotion with Upside Down perfume and its geometric packaging

A little less ordinary.
A lot more Jaadu.

Bombay Art Deco chequers. Indian gold. Escher-inspired geometry. A distinctive Indian house, expressed through scent, daily care and gifting.

THE COLLECTION

PRODUCTS WITH A PURPOSE

Several ways in.
One house to return to.

Discover through scent.
Return through ritual.
Share through gifting.

₹599–₹699 Body care₹999 17ml perfume₹2,499 50ml perfume₹2,399 Magic Box

PERFUME25% concentrate eau de parfum · Unisex · 150 μL fine-mist atomiser · Hand-printed gold foil on toughened glass · 17ml travel & 50ml formats.

BODY CAREBody Care with outcome focussed actives and olfactory elevation · 250ml matte, easy-grip, squeeze-ready tottle bottles.

MAGIC BOXAll three scents in 17ml · Gold-foiled bottles · Magnetic, UV-embossed, gift-ready presentation.

MRP · INR

Explore all products · Swipe across ← →

Explore the collection

THE MARKET / WHY NOW

PREMIUMISATION CREATES ROOM

A GROWING OPPORTUNITY IN INDIAN PREMIUMISATION

Customers are trading up. Our entry points span ₹599 body care to ₹2,499 perfume—with discovery and gifting in between. A growing category creates room for a distinctive house across daily rituals.

INDIA PERFUME MARKET

2024

₹22,600 Cr

2030

₹39,160 Cr

9.6% projected CAGR.
Premium is the fastest-growing segment in this forecast.

Grand View Research · INR at ₹96/US$ ↗

THE ₹100 CRORE AMBITION

MONTH 36 / ANNUALISED REVENUE TARGET

A beautiful brand.
A business built to scale.

₹100 Cr

Annual revenue run rate at month 36.
Equivalent to approximately ₹8.33 Cr monthly revenue.

01 / ACQUIRE

Win with fragrance.

Build demand around hero scents, travel formats and discovery gifting.

02 / DEEPEN

Build the daily ritual.

Grow the basket and earn repeat purchases through bath and body care.

03 / EXPAND

Take the house further.

Add proven channels, corporate gifting and hospitality as demand develops.

Back the next chapter ↗

Our path to scale

Target ₹30 lakh in monthly revenue by the end of five months after angel funding.
Build demand through marketing, content and gifting; deepen repeat purchase through everyday body care.
Prepare for a ₹5 Cr seed round, supporting our ambition of ₹100 Cr annual revenue run rate by month 36.

THE GROWTH PLAN

DESIRE → DISCOVERY → REPEAT

Make it desirable.
Make it a habit.

Put the product in people’s hands. Give them a story worth sharing. Turn first discovery into a daily ritual.

Explore the details · Swipe across ← →

GET DISCOVERED

Content & culture.

Product films, creator stories and entertaining editorial content.
Events, experiences, pop-ups and collaborations with artists, musicians and creative communities.
Paid media to scale the stories and products that convert.

EARN THE PURCHASE

D2C first.

FY27 plan: perfumes 100% D2C.
Body care: 70% D2C / 30% marketplace.
Gifting and travel formats create distinct entry points.

BUILD THE RELATIONSHIP

More reasons to return.

Daily-use body care alongside fragrance.
Cross-category discovery and gifting occasions.
Personal recommendations, thoughtful service and replenishment reminders.

THE RESPONSE / SINCE LAUNCH

Instagram ↗

Launched. Loved.
Building momentum.

Bootstrapped. Organically building through content.

BRAND LAUNCHED

14 August 2026

₹45L+

Founder’s own capital.
Bootstrapped from day one.

FIRST 30 DAYS

₹1.2L organic net sales
130,734 organic Instagram views
Design-first audience reach & high engagement
16% of the angel round committed

NEXT 60–90 DAYS

On-ground festive events
Internal festive campaign
UGC content
Meta ads
Brand content for rituals

THE ECONOMICS

AVERAGE ORDER VALUE₹1,171

ORDERS TO DATEOrganic

PRODUCT GROSS MARGIN79.2–84.8%At stated pricing, before channel & fulfilment costs

LOGISTICS~8%

BLENDED DISCOUNT~7%

ORGANIC INSTAGRAM MOMENTUM

Content is opening the door.

Reels-led discovery, reaching beyond our followers.

Audience & content performance

THE FIRST CHEQUE

THE NEXT CHAPTER STARTS HERE

First, the spark.
Then, the scale.

Build D2C demand and gifting.
Strengthen the team and operations.
Earn the operating proof for our next round.

What this capital must prove

DEMAND

Find repeatable acquisition.

Test hero products, creative and channels against paid orders and acquisition cost.

CUSTOMERS

Prove the next purchase.

Measure repeat cohorts, cross-category buying and revenue per customer.

EXECUTION

Build seed-ready operations.

Strengthen inventory, fulfilment, reporting and the core team.

RAISING NOW

₹1.5 Cr

Angel round

Traction & capability

NEXT · AFTER MONTH 5

₹5 Cr

Planned seed round

THE FIVE-MONTH ANGEL PLAN

Five months.
Ready for the next chapter.

Build demand, grow the team and expand the portfolio to prepare for seed.

Marketing & content · offline + online73.33%

Team10%

New product development6.67%

Operations + business expenses6.67%

Miscellaneous3.33%

Planned allocation of the ₹1.5 Cr angel round over five months.

Illustrative investment & ownership

YOUR FIRST CHEQUE

Illustrate a cheque.
See the arithmetic.

₹1.5 Cr round · ₹30 Cr post-money valuation

Illustrative amount

0.1667%

Illustrative ownership after this angel round

3.33% of the ₹1.5 Cr raise

Investment ÷ ₹30 Cr post-money.
Before dilution from future rounds; final allotment follows agreed terms.

₹30 Cr post-money valuation ◆ Approx. 5% dilution

Speak with Samriddh

LOVE NOTES / CUSTOMERS & CREATORS

TAP ANY STORY TO READ

The magic,
in their words.

“Perfect for travel & in my little bag for a refresh at a party.”@naiyya

“These magical fragrances and these beautiful bottles.”@areesz

“The products are lovely, but the warmth behind the brand is even lovelier.”@janviwonderzzz

Launch love, product experiences and gifted creator stories.

MORE OF THE LOVE WE ARE GETTING

THE BUSINESS / BUILT TO EXECUTE

DELHI, INDIA

Behind the magic,
the work is real.

OFFICE CUM WAREHOUSING FACILITY IN DELHI

One operating base for the team, inventory, order preparation and dispatch.

Jaadu Ghar team working among stocked product shelves in the Delhi warehouse — The team. The stock. The daily work.

Jaadu Ghar products being prepared and packed — Orders prepared with care.

Inventory cartons organised on shelving at the Delhi facility — Inventory at our Delhi facility.

79.2–84.8%

Product gross margins · at stated pricing, before channel & fulfilment

20–30 days

Stated replenishment window, subject to MOQ

Delhi / NCR

Current manufacturing base

A moment of fragrance under warm neon light

Gold perfume bottle and jewellery against vivid pink light

Two people walking through a vibrant neon-lit HKV passage

The next operating priorities.

Demand-led replenishment · Reliable dispatch · Quality control · Customer delight · Disciplined inventory planning

THE FOUNDER

Samriddh Dasgupta.

Two decades across Indian consumer businesses. Brand, product, community and commercial experience in one house.

Arata · Chief Business Officer
Heads Up For Tails · Chief Marketing Officer
Bombay Shaving Company · VP, Marketing & New Brands

₹45 lakh+

Founder capital contributed · No salary drawn to date.

Experience, team & specialist support

ARATA

Chief Business Officer

Built business systems, developed teams and a creative marketing engine, with a focus on channels, distribution, quality and customer experience.

HEADS UP FOR TAILS

Chief Marketing Officer

Brand, community and customer experience.

BOMBAY SHAVING COMPANY

VP, Marketing & New Brands

Grooming, product storytelling and new-brand development.

EXPERIENCE ACROSS CONSUMER BRANDS & BUSINESSES

Arata

Heads Up For Tails

Bombay Shaving Company

Xynteo

Times Internet

Also: Akiva · Aakash Digital · ABM Communication

Team
Alwiya Siddiqui · Customer delight, product & marketing
Jai Gairola · Founder’s Office
Vicky Singh · Ops & SCM

Specialist support
Amit Kalra · Fractional CFO
Anjali Dawar · Corporate legal

Capabilities to fund
Financial Control · Content
Digital Media · Events & Experiences
NPD

Meet Samriddh on LinkedIn ↗

Make the everydayextraordinary.

An Indian house.A global ambition.

Beyond the home.

A global Indian house.

Sophistication.Without the luxury tax.

Quality inside.

Care in every detail.

A considered price.

A little less ordinary.A lot more Jaadu.

Several ways in.One house to return to.

A GROWING OPPORTUNITY IN INDIAN PREMIUMISATION

A beautiful brand.A business built to scale.

Win with fragrance.

Build the daily ritual.

Take the house further.

Our path to scale

Make it desirable.Make it a habit.

Content & culture.

D2C first.

More reasons to return.

Launched. Loved.Building momentum.

14 August 2026

Content is opening the door.

Reels do the heavy lifting.

A DISCERNING AUDIENCE WITH PURCHASING POWER

First, the spark.Then, the scale.

Find repeatable acquisition.

Prove the next purchase.

Build seed-ready operations.

Five months.Ready for the next chapter.

Illustrate a cheque.See the arithmetic.

The magic,in their words.

Behind the magic,the work is real.

The next operating priorities.

Samriddh Dasgupta.

Chief Business Officer

Chief Marketing Officer

VP, Marketing & New Brands

Make the everyday
extraordinary.

An Indian house.
A global ambition.

Sophistication.
Without the luxury tax.

A little less ordinary.
A lot more Jaadu.

Several ways in.
One house to return to.

A beautiful brand.
A business built to scale.

Make it desirable.
Make it a habit.

Launched. Loved.
Building momentum.

First, the spark.
Then, the scale.

Five months.
Ready for the next chapter.

Illustrate a cheque.
See the arithmetic.

The magic,
in their words.

Behind the magic,
the work is real.